The ears serve a lot more functions than you might realise at first. They are fundamental in assimilating speech, music and sounds, and they are used for orientation and localisation. You only have to close your eyes and concentrate fully on your ears and you’ll soon notice that directional hearing is an invaluable orienting guide.

All in all, unimpaired hearing enriches your life all the time everywhere you go, allowing you a greater range of experiences and above all making you safer. The principle behind the hearing process is as follows:

The concha captures external sounds in the form of sound waves. From there, they are funnelled through the auditory canal to the eardrum. Sound is transmitted via the eardrum to the ossicles in the middle ear (called hammer, anvil and stirrup because of their shapes) and from there to the inner ear. In the inner ear, also called the cochlea from the Greek for snail or screw because of its spiral shape, hair cells convert the sound vibrations into electrical impulses. Auditory nerves carry the impulses to the brain which then identifies the sounds as music, a dog’s bark, rushing water, bells chiming, speech, etc.

A non-binding hearing test with a hearing system specialist can provide you with free and fast information about your personal hearing.


Sivantos Group is a leading manufacturer of hearing aids whose roots go back 140 years. Until January 2015, we were a Siemens Business Unit. Then we became an independent company. Guess what happened next? We started our transformation journey, completely re-inventing our company from the ground up.

With a proud history of entrepreneurship, courage, scientific curiosity and the will to help others, we continuously strive to be an even better partner by providing revolutionary services. In fact, we are proud to say that we develop and manufacture one out of every four hearing aids being used worldwide.

A & M

More than 100 years of experience and tradition

With more than 100 years of experience, A&M hearing offers capable hearing solutions that help people in their day-to-day listening situations so that they can retain their active lifestyle.
At A&M we focus on the substantial: providing well-proven digital hearing aids that everybody can use.


We are passionate about creating hearing solutions that change people’s lives to thrive socially and emotionally.

We continuously challenge the limits of technology to help overcome even the most difficult hearing situations. Learn more about our latest key technologies (AutoSense OSPhonak rechargeable technology, direct connectivity and Marvel technology)  and gain more insight into what makes our products truly unique.


With Beltone Amaze, you can look and hear your best while feeling comfortable and carefree. These hearing aids are rechargeable. Just three hours of charging provides 30 hours of battery life. They are easy to adjust to hear better in every environment. They seamlessly sync with your devices, so you can stream music, movies, and phone calls right to you hearing aids. And, they conveniently connect you to your hearing care professional for ongoing, remote technical support.

Hearing Aid Styles

Hearing loss doesn’t have to slow you down. Once we’ve determined the type and severity of your hearing loss, we’ll discuss treatment options from the following selection of hearing aid styles we offer:

In-The-Ear (ITE)

The “largest” of the in the ear products, the ITE offers greater options for power to fit more severe hearing losses; space to accommodate a variety of options, larger battery size; and ease of manipulation. ITEs can also connect directly to cell phones and be compatible with remote controls and other wireless features.

In-The-Canal (ITC)

ITC hearing aids sit in the lower portion of the outer ear bowl providing for a more discreet fit. Typically ITC hearing aids can still house many of the features of a full shell ITE but are designed for less severe hearing losses. ITCs can also still connect directly to cell phones and be compatible with remote controls or other wireless features.

Completely-In-Canal (CIC)

CICs are more discreet as they are almost completely hidden, yet still large enough to house advanced features. Many CICs can also still connect directly to cell phones and be compatible with remote controls or other wireless features.

Invisible-In-The-Canal (IIC)

IICs are completely invisible when your ear anatomy allows for it – wide enough, tall enough, and angled just right. Due to their small size, IICs can be limited in power and additional features, though some do allow for wireless capabilities.

Behind-The-Ear (BTE)

Behind the Ear (BTE) hearing aids sit behind/on top of the outer ear with the sound directed by a tube or wire into the ear canal. The instruments are manufactured in a variety of different colors to accommodate skin or hair color. BTE hearing aids also come in a variety of sizes and the actual style is best determined by you and our Doctors, as various styles can accommodate different features, power levels, control options and battery sizes.

Receiver-In-Canal (RIC)

This style of device is popular due to its inconspicuous nature and its comfort. Sound travels into the ear canal through a thin tube or via a wire – with the receiver placed directly in the ear canal. Mini BTEs can also connect directly to cell phones and be compatible with remote controls and other wireless features.

Health is the most important thing you have in life!

Contact us now to schedule an appointment.